Choddy Criteria

8 Criteria of a Choddy


	Simple Background Whether it's solid white, solid black or somewhat blurred; it's purposely irrelevant.
	Unified Narrative Spokespeople finish each other's sentences... literally.
	Repetition You. You. You know what we're talking about.
	Eye Contact Speakers stare directly through the camera and into the depths of your soul.
	Waist-Up Framing Nothing below the belt, just like a boxing match.
	Diversity Genders, races and cultures as diverse as an NYC subway.
	Persuasive Statistics 99.9% of agencies have created a Choddy.
	Whoopi Goldberg The number of Choddies containing Whoopi is surpassed only by the number of dreads on her head.