Chod By ChodWest

StopTheChoddy had a huge presence at this year’s SXSW Interactive Conference. We hit the streets of downtown Austin, home of STC’s headquarters, and took over a corner of the dirtiest and most trafficked area at South By – 6th Street. Chod Squad members drew the attention of thousands with protest signs, a team of “Choddy Hotties” with iPad 2s getting hundreds to sign our petition, and even had a walking, talking Choddy sporting a mullet.

We chatted with advertisers, marketers, and consumers, all of whom were just as fed up with the Choddy as we are. We gave out Whoopi fans, tons of chod-chke and had a video booth set up where Anti-Choddy enthusiasts could star in a Choddy themselves, but not like one of those vile videos we’ve captured on this site. Instead they agreed to participate in our ‘Choddy To End All Choddies,’ expressing their disdain for the formulaic commercial on camera. The footage will be compiled to make a self-referencing Choddy that will put an end to the Choddy’s pervasiveness. We’ll let you know when it hits theaters later this spring.