Practice What You Pitch
Some agencies deserve a big ‘ol spanking (or at least tiny a slap on the wrist) for selling themselves via Choddy. This is how creativity abuse gets perpetuated. A Choddy infused business pitch can only realistically lead to one thing, MORE CHODDIES. Let’s take a closer look at some of the reasons why promoting your agency with a Choddy really isn’t your best bet.
1.) Wining a client à la Choddy sets a dangerous precedence for your working relationship. Like spoiled children, if you have a Choddy they’re going to want one for themselves.
2.) Actions speak louder than words. If you want prospective clients to believe you offer something special show, it in your work reel.
3.) If you do speak, choose your words wisely. Remember to avoid humdrum phrases like, “We do the best work and we’re fun to work with.”
4.) Don’t make promises you can’t keep. A sixteen-year-old girl could call herself a social-media expert, and even an intern can write a blog post (cough, cough). Unless you can qualify your claim, can it.
5.) Timing is everything. With today’s attention spans, a five-minute Youtube video is like watching Gone With The Wind (ESPECIALLY if it’s a Choddy). Don’t be afraid to chop off fodder (e.g. “I own five Nerf guns.”)
Remember, fellow advertisers, if you want your agency to stand out, don’t film the employees sitting in front of a green screen.
1.) Wining a client à la Choddy sets a dangerous precedence for your working relationship. Like spoiled children, if you have a Choddy they’re going to want one for themselves.
2.) Actions speak louder than words. If you want prospective clients to believe you offer something special show, it in your work reel.
3.) If you do speak, choose your words wisely. Remember to avoid humdrum phrases like, “We do the best work and we’re fun to work with.”
4.) Don’t make promises you can’t keep. A sixteen-year-old girl could call herself a social-media expert, and even an intern can write a blog post (cough, cough). Unless you can qualify your claim, can it.
5.) Timing is everything. With today’s attention spans, a five-minute Youtube video is like watching Gone With The Wind (ESPECIALLY if it’s a Choddy). Don’t be afraid to chop off fodder (e.g. “I own five Nerf guns.”)
Remember, fellow advertisers, if you want your agency to stand out, don’t film the employees sitting in front of a green screen.
Videos
The "Lactose-Intolerant Beer Pong" Choddy
Custom title:
The "Lactose-Intolerant Beer Pong" Choddy
Original title:
Madison+Main - Our Team
Credit:
Mark K
Threat level:
6
